When it comes to incorporating the power of multisensory marketing into your product, packaging or promotions, you can almost never go wrong by turning to the five basic food groups: cheese, wine, Girl Scout cookies, tacos and bacon. All marketing people know this, and while the creators of Velveeta-scented nail...
Many smells have the power to provoke a sense of nostalgia, but few are as specific or as pungent as the smell of gasoline. Whether it was dad filling up the car for that summer road trip or pouring gas into the lawn mower (creating another incredible smell experience, the...
The baked goods retailer Cinnabon is famous for luring customers into stores and kiosks with the smell of brown sugar and cinnamon, going so far as to bake trays of the spices alone, in between batches of their signature cinnamon rolls. As described in a widely shared 2014 Wall Street...
Close your eyes. Imagine a skillet being put on a flame, the cast iron slowly warming up. Imagine the heat of the flame. Now imagine a thick-cut slice of bacon hitting the skillet, the crackling sound as the bacon spits against the skillet. What do you imagine next? We bet...
The world’s biggest and best-known brands have been using scent to capture the attention of their prospects and create a lasting impression with their customers for a long time. As a marketing tool, the power of scent is well-established. So well, in fact, that even credit card companies have gone...
