If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a...
Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
Anyone familiar with H&H Graphics will know that we’ve touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything...
Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017 The Premier Print Awards is one of the graphic arts industry’s largest and most prestigious international printing competitions, which recognizes excellence in print communications. H&H Graphics, one of the nation’s leading providers of special...
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
