, Brand managers, designers and agencies love what we do but don’t always take full advantage of our ability to add the “Wow Factor” to their retail packaging and POP displays with special effects. Here are a few tips for getting more out of your project by starting sooner and...
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
No one thinks more about the return on investment (ROI) of special effects screen printing more than our CEO, Michelle Leissner. Despite it being our busy season and having one of the best Mays that we’ve ever had, Michelle took a few minutes to share what’s on her mind with...
Thermochromic ink is a unique special effect in that it “reveals” something underneath when touched by hand or otherwise heated. It’s a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can...
We don’t sell printing. We sell custom solutions that dramatically increase the return on investment (ROI) of your print spend. How do you look at your print spend? Do you think of printing as an expense for packaging, retail POP displays, gaming promotions, or direct mail projects? If so, you...
