Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than what you can achieve with direct interaction alone, which increases your ROI...
InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing. Full Disclosure: special effects screen printing is our primary business. However, we...
The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
When the 2016 packagePrinting Excellence Awards were handed out this year, it became clear that today’s consumer packaging need to work harder to attract attention in retail environments. Design alone is no longer enough. Evidence of this arises from the fact that this year’s standouts gained recognition primarily for their...
If you don’t think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it. Why would the post office care? Because successful direct mail campaigns lead to increased postal...
