Thermochromic ink is a unique special effect in that it “reveals” something underneath when touched by hand or otherwise heated. It’s a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can...
Special effects and finishes have long been used on printed material to express value. Whether it’s retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise. Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a...
“Packaging can be theater, it can create a story.” – Steve Jobs With so many products fighting for attention on store shelves, retail packaging needs to help set your product apart just to garner attention. Once it has a consumer’s eye, it then needs to engage and sell them on...
Studies on consumer behavior have confirmed a direct and strong link between the texture of an object and the emotions felt by the person handling it. In fact, just handling textured packaging can influence the handler’s heart rate, brain activity and emotions. It’s an interaction that makes the choice of...
When it comes to consumer products, retail packaging can define your product while speaking volumes about its use, quality and relevance. But to do so, it needs to draw attention to itself. With advances in UV coatings and special effects screen printing coatings, that is easier than ever before. The...
