Tag Archive: Special Effect Coatings

Packaging Best Practices: Special Effects

February 22, 2016 Published by

In his article Best Practices: Strategic Special Effects on Package Printing’s website, Corey Francer highlights several aspects of how special effects can stimulate sales in a retail environment. Article Excerpts “With the rise of SKU proliferation and on-shelf crowding, traditional retail shopping requires the consumer to make a more difficult...

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Proof That We Can Increase Your Customer’s ROI-P (Return on Investment – IN PRINT!)

January 10, 2015 Published by

A study recently released by PRIMIR titled “Value-Added Printing & Finishing for Improved Profitability,” provides a first-hand look at finishing trends and reveals effective print enhancements. A variety of finishing products, techniques, specialty coatings and unique substrates were addressed. Featured specialty coatings included scented, raised profile, fluorescent, tactile, dimensional and...

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