Value Addition: the New Norm A compelling article in PrintWeek India reminds us that not only can we afford value-added finishing techniques, but also we can’t afford NOT to use them in order to grow our businesses and remain innovative and competitive in the market place. India-based Shree Printwell Offset...
Because we constantly find ourselves thinking how we can improve, enhance or bring to life great design, we selected the below ad for our “Even Better If” segment. The ProFlowers ad below is enticing – a reminder of spring, especially as the frigid temps set in. The ad boasts bright...
Today, many printers are pursuing packaging opportunities as a means to grow their business. That’s a smart strategy when you consider these facts: Packaging is what separates one product from all of the others on the shelf Special effects packaging draws attention to your products and creates a multi-sensory experience...
We know that sometimes when we tell you about our special effects it can seem a bit abstract. So, here are several examples of real jobs we have done lately to help get you thinking about the tremendous possibilities. A chocolate scented mailer / program for an upcoming trade show...
Print marketing is projected to THRIVE in 2014 and beyond. No matter what business you are in, print still proves to be an effective medium for creating sales and generating revenue, especially as premium printing techniques continue to evolve. Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond...
