Special-effects printing has an inherent surprise-and-delight quality that can turn a simple print job into a memorable, exciting experience for consumers. It’s the “wow” factor that drives so many projects for the world’s biggest and best known brands into our workshop. But the real “wow” often comes in the form...
Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as “precise and intense, and yet very delicate.” The 2011 was “a perfect experience of pleasure” and the 2013 was “among the prettiest, silkiest and most amazing” of...
Visit H&H Graphics at Global Shop Booth #1246 to Learn How Research shows that retail point-of-purchase (POP) displays that add the “Wow Factor” by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI. An Edge You Can Afford...
