It’s an often repeated “law” in marketing: marketing is not a battle of products, it’s a battle of perceptions. As the move toward cost-efficiency in packaging reduces customization, it can reduce consumer perception of value because, when a product’s packaging looks like others, consumers tend to use that as a...
If you don’t think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it. Why would the post office care? Because successful direct mail campaigns lead to increased postal...
Using UV Coatings & Other Special Effects Screen Printing Helps Packaging Stand Out on the Shelf in Any Retail Environment Increasing Shelf Appeal Increasing shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal considering that a...
In his article Best Practices: Strategic Special Effects on Package Printing’s website, Corey Francer highlights several aspects of how special effects can stimulate sales in a retail environment. Article Excerpts “With the rise of SKU proliferation and on-shelf crowding, traditional retail shopping requires the consumer to make a more difficult...
Study Shows 93% of Printers Say Specialty Printing Increases Profitability The Print Industries Market Information and Research Organization (PRIMIR) recently published a study entitled Value-Added Printing & Finishing for Improved Profitability. The study looks at 23 printing special effects, including glitter, gloss & matte, scents, scratch-off, glow-in-the dark, and textures...
