Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
Engaging Consumers with Multi-Sensory Special Effects Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary? Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple...
We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses. However, it could have been much better in a few different ways… Raised UV Texture The texture of...
Specialty printing & “finishing” are processes applied to a design’s substrate, or surface, to improve your design’s look and feel, functionality and presentation. The right finish transforms ordinary design, creating something much more interesting and unique. One specialty finishing process is the use of varnish. Varnishes are colorless coatings that...
TEXTURE is the next big thing at retail! Want shoppers to reach out and touch your package? Add a tactile element to your package with special coatings . Recent surveys show adding a tactile feeling to packaging is another way to engage shoppers and that they are willing to pay...
