When you add multisensory special effects to your promotional mailings, you get promotions that cut through the distractions and drive your message straight through the goalposts. There’s messaging after all, and then there’s messaging that glitters, glows, or entices you to touch it. There’s messaging that gives off an aroma...
Are you looking to take your product or packaging to the next level in 2021? Consider the power of thermochromic multisensory printing. One of the most iconic thermochromic products – the infamous mood ring of the 1970s – was made of liquid crystals activated by body heat with a color-changing...
Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape. Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow. Travelers love...
Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget. Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can...
