Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
The Great Lakes Graphics Association (GLGA) has named H&H Graphics winner of 17 Graphics Excellence Awards (GEA) H&H Graphics, one of the nation’s leading providers of special effects screen printing using UV coatings and other specialty inks, has been recognized by the GLGA and printing industry experts with winning several...
InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing. Full Disclosure: special effects screen printing is our primary business. However, we...
Did you know that you can add a glitter effect to a printed piece without it rubbing off? Did you know there is ink that only shows when a flash photo is taken? Did you know it’s possible to do 4-color overprint on scratch-offs? Because we offer a wide variety...
Yes, Facebook reminds subscribers to wish friends a happy birthday, but a quick wall post doesn’t convince anyone that you were anticipating the milestone days in advance. Industry experts say that the dawn of social media hasn’t impacted greeting card sales, especially to the female demographic responsible for purchasing 80%...
