We recently printed an ultra-high profile raised UV coating to make packaging for a cosmetics consumer packaged goods (CPG) company stand out and be Anything but Ordinary. Challenge Our client sought a high-end printed effect for cosmetic packaging. A printer they spoke with proposed using an embossed effect but the...
Value Addition: the New Norm A compelling article in PrintWeek India reminds us that not only can we afford value-added finishing techniques, but also we can’t afford NOT to use them in order to grow our businesses and remain innovative and competitive in the market place. India-based Shree Printwell Offset...
Because we constantly find ourselves thinking how we can improve, enhance or bring to life great design, we selected the below ad for our “Even Better If” segment. The ProFlowers ad below is enticing – a reminder of spring, especially as the frigid temps set in. The ad boasts bright...
A study recently released by PRIMIR titled “Value-Added Printing & Finishing for Improved Profitability,” provides a first-hand look at finishing trends and reveals effective print enhancements. A variety of finishing products, techniques, specialty coatings and unique substrates were addressed. Featured specialty coatings included scented, raised profile, fluorescent, tactile, dimensional and...
