The Sunlight Effect: How Multisensory Design Can Brighten Up Your Bottom Line
Special-effects printing has an inherent surprise-and-delight quality that can turn a simple print job into a memorable, exciting experience for consumers.
It’s the “wow” factor that drives so many projects for the world’s biggest and best known brands into our workshop. But the real “wow” often comes in the form of ROI. Did you know that special effects printing can actually grow your bottom line?
Chromic effects that use light, temperature or water to create a hidden reveal are a dramatic way to capture the attention of your audience. Research by a leading maker of photochromic inks shows the dramatic results of the sunlight effect in prompting consumers to make a purchase. It’s yet another example of multisensory printing’s ability to merge creativity and business goals: driving sales and leaving a lasting impression about your brand in the minds of your consumers and prospects. According to CTI’s Quantitative Research by Mann Consulting:
“Sunlight-activated ink features drive purchase intent. When consumer-tested, this idea scored in the Top 2 box for purchase intent (definitely/probably will buy), with 89% for loyal consumers and 64% for occasionals.”
The potential is as boundless as your imagination, and the data shows how effective special effects can be.
Photochromic Printing: A Sun-Lit Reveal
Photochromic printing is a special effects printing technique that changes in response to light. While photochromic coatings can be used for a variety of practical uses, like consumer packaging, product labels, promotional campaigns and business cards, they can also bring a novel twist to products like posters, maps, puzzles, calendars, notebooks, book covers and more. The clever marketing is in the reveal: a hidden message or image that appears when exposed to sunlight, temperature change or touch, depending on the technique used.
With $7 billion spent on food over the 4th of July weekend alone, the potential to have your brand stand out in the sun should not be overlooked. The technique can be used to enhance:
- Brands that are linked to sunny activities, like beach products, swimwear, alcoholic beverages, water sports, and grilling
- Brands that have onsite activations in sunny or summer locations, like the beach, ski slopes, music festivals, or the desert
- Consumer packaged goods associated with summer, like chips, hot dogs, condiments, soft drinks, and ice cream
- Brands that want to be associated with a healthy and fun outdoor lifestyle
There’s a whole array of multisensory special effects printing techniques you can use to differentiate your product and at H&H, our R&D department can help you bring your imagination to light and reach your audience in novel, meaningful rays, er…ways.
Multisensory Special Effect Printing Can Bring a Ray of Sunshine to Your Messaging
Beyond sunlight-activated inks, H&H customers can choose from a variety of multisensory techniques, alone and in combination, including glitter, and pearlescent coatings, scent, texture, scratch-off, and other multisensory effects like inks that react to water or glow in the dark to reveal hidden messages, logos, and other brand elements.
To learn more about how multisensory special effects printing techniques, including photochromic ink, can boost your sales, click on the link below.
