USPS Recognizes Power of Multisensory Print with Postage Discount
If you’ve never tried incorporating specialty inks, scent or textured printing into a mail promotion, now is a good time to see for yourself the difference that a little multisensory pizazz can make.
Through July 31, a U.S. Postal Service promotion offers a 4% discount on postage for tactile, sensory or interactive mail in a variety of formats:
- First-Class Mail® letters, cards, and flats
- USPS Marketing Mail™ letters and flats
- Nonprofit USPS Marketing Mail™ letters and flats
Take advantage of impossible-to-ignore multisensory special effects, alone or in combination, to create a promotion your prospects will touch, scratch, smell, interact with – and remember.
At H&H Graphics, we have decades of experience creating print promotions for many of the world’s biggest and best-known brands. Here’s an overview of the multisensory print effects you can use to create a promotion as unique as your messaging – and that won’t end up in the recycling bin.
Multisensory Print Options that Drive Engagement & ROI
Scented printing is among the most powerful ways to set a mood or create an association. Scent marketing has a way of affecting human perception and feelings in a very direct way. From banana bread to baby powder and lilac to leather, we can create high-quality scents so accurate you’d swear someone had just whipped up a batch of buttered popcorn, mowed the lawn, or fluttered a crisp stack of dollar bills beneath your nose.
Textured printing can recreate the feel of almost anything you can think of, from the nubby leather surface of a football, to the grit of sand on a tropical beach. Raised printing encourages touching and sparks the imagination. Texture can also create a luxurious tactile appeal, a sense of excitement or a link to a memory or mood.
Interactive printing, including chromic inks that react to temperature, light or water to reveal a hidden image or messaging, is another highly effective way to drive engagement. Use chromic inks, or interactive features like scratch-off printing, to create a giveaway, a sweepstakes or a hidden discount.
Combination effects like scratch and sniff, or adding scent, glitter or glamorous textures to other special effects, compound the engagement by creating a multisensory experience.
Use your imagination to create a one-of-a-kind promotion that gives your prospects something to get excited about. Nobody ever throws away a scratch-off ticket unscratched or puts down a piece of scented marketing before inhaling.
Get Started on Your USPS Sensory Promotion & Save 4%
To learn more about the USPS promotion, download the USPS promotion overview, or contact a member of our team.
We can help you match your promotion or brand to the multisensory printing options most likely to engage your audience, including customizable colors, glitter, and scents.
